Hi Steve,
if I get your question right, you would that the address bar don't change. If so, this is the "internal redirect" available in the Enterprise version.
At the moment when the user call the first url:
judgegame.com/component/content/article/37-fp-roknewspager/99-halo-reach-review-release
He get a 301 response with the new destination:
judgegame.com/xbox360/98-halo-reach
Changing the redirect from 301 to 200 (only works in Enterprise) then the content for destination is directly returned to the user without needs to change the address url.
If your problem is different, please, try to explain it to me.
Best regards,
Luigi